Cycle Fuel Brand Created by Manny Peralta

Project Title
Cycle Fuel | Enhancing Cyclist Performance Through Nutrition

Information
Description: This project seeks to develop a nutritional supplement specifically designed for cyclists. The aim is to boost performance, aid in recovery, and support the overall health of cyclists through a scientifically backed nutritional approach.

Project objective: The core objective is to offer a nutritional solution that addresses the unique dietary needs of cyclists. The design objectives focus on creating a strong visual identity that communicates the benefits of the product, such as endurance and energy, and establishing a connection with the cycling community through targeted marketing materials.

Categories
UX/UI Design, Brand Identity, Product Design, Video Content Creation (including thumbnails and lower thirds for YouTube)

Date
2023

A collection of black and white vector logos and icons related to cycling and fuel, including variations of a cycling chain, mountain bike, and stylized text such as 'Cycle Fuel' and 'Nutri Cycle' in different styles.
Cycle fuel logo; Manny Peralta
Gradient background with pink, purple, and blue colors.

About The Fonts

With Covik Sans’ legibility and the progressive left slant I implemented, the design achieves a balance of clarity and momentum.

Magazine page titled "Beyond the Bike: The Cycle Fuel's Journey" promoting a nutritional product for peak cycling performance, with text explaining the product's benefits and purpose.
Cyclists competing in a race with spectators watching behind barriers labeled "Cycle Fuel" on a city street.
Three cycling posters on a brick wall featuring promotional content about cycling fuel, energy, and nutrition with abstract graphics and a cyclist illustration.

The Online experience

Creating an online experience that is not only user-friendly but also exciting is essential for a satisfying online buying journey. Customers appreciate intuitive interfaces that make shopping convenient and enjoyable, thus fostering repeat visits and positive word-of-mouth referrals.

Multiple laptops displaying a website about cycling fuels, including product images, slogans, stories, and contact information.
Collage of website layouts related to cycling, featuring images of cyclists, bike gear, and promotional content for cycling products and nutrition.

Social Connection

Creating a familiar environment to stay connected with our customers and provide in-depth insights into the cycling industry.

Person in gloves sitting outdoors on a bike, holding a smartphone displaying a YouTube channel called 'Cycle Fuel' with a video about unleashing cycling potential.
A female cyclist wearing a red helmet and matching red cycling outfit, leaning forward on her bike with a determined expression. The background features a purple gradient with white and purple text that reads 'Unleash Your Cycling Potential' and '5 workouts to make you faster!'
Close-up of a female cyclist wearing an orange helmet and sunglasses, riding a bike outdoors during the daytime, with a backdrop of trees and hills. Overlay text reads "Evelyn Stevens" and "Time Trialist."
Person sitting at a white kitchen counter using a laptop with a cycling YouTube channel on the screen.
Close-up of a cycling jacket with a mountain topographic pattern, featuring a pink and purple color gradient on the left and white for the rest, and a logo with a cyclist icon and the text 'CYCLE FUEL'.
Close-up of a white garment with a black label that reads 'Cycle Fuel, Since 1975, Made in Indonesia.' The label features a logo of a stylized bicycle.
A male model wearing a cycling jersey with pink, purple, and white design, and black shorts.
A black cycling cap with the phrase "OPTIMIZE YOUR RIDE" written on it, placed over a colorful cycling jersey with purple, blue, and white patterns.
A cycling cap with a white front panel and a gradient purple to blue back panel, featuring the words 'CYCLE FUEL' and a stylized bicycle logo.
A colorful off-road bicycle helmet with white, purple, blue, and magenta sections, featuring the text 'CYCLE FORCE' on the front and side.
Several white tubes with black caps labeled "CYCLE FUEL" and purple mountain graphic, scattered against a plain white background.