Luar Biasa offers the highest quality coffee to the highest quality people. This coffee is known as kopi luwak originating from Indonesia where the dropping of civet cats are collected and processes to make the world's most expensive coffee. In this collaborative team project we focused on conceptualizing multiple ideas and developing various solution to create a well refined concept. We worked closely with a photography who were able to make our ideas come to life. Our greatest challenge was creating campaign that would capture the essence of the company without hiding the truth of its origin.
Created by Manny Peralta © 2016